About us

At HindSwag, we believe your clothes should reflect your identity. This venture started with one goal — to celebrate and promote Indian culture, values, and traditions through stylish and meaningful T-Shirts.

We are a Bengali couple, proud of our roots and proud to be Indian. Based in Bengaluru, we wanted to create something that helps people express their love for India — whether it’s through a line that reminds them of home, a design that connects to childhood memories, or something that brings a smile.

Each design in our store tells a story — of festivals, food, language, daily life, and the many colors of Indian life. We want you to wear your culture, proudly and comfortably. This isn’t just about fashion. It’s about identity.

It’s about being proudly INDIAN — every day.